Comments on: What Impression Does Your Table Make? http://www.trialtheater.com/wordpress/general-trial-strategies/courtoomtable/ Trial lawyers, discover how to persuade jurors and win your next jury trial. You will learn valuable tips for improving your jury selection, opening statement, direct examination, cross-examination, and closing arguments. Sun, 15 Jan 2012 06:33:32 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Freehawk http://www.trialtheater.com/wordpress/general-trial-strategies/courtoomtable/comment-page-1/#comment-7147 Freehawk Mon, 24 Nov 2008 22:51:49 +0000 http://www.trialtheater.com/wordpress/?p=161#comment-7147 True story about water. A nationally prominent southern law firm team of three attorneys was trying a products liability case in a rural area of a nearby southern state. They were representing a major US Fortune 50 corporation. During the trial, the lawyers sipped water from bottles with their law firm name on it. Now, this was 25 years ago when such was not as common as it is today (in fact, bottled water wasn't as common as today). The verdict was between 100 and 200 million. The jury said "If [Corporation] can afford a law firm that can afford their own water, then they can afford this verdict." Point is, you must be aware of the image you are presenting, and in a small town, that made no sense. True story about water. A nationally prominent southern law firm team of three attorneys was trying a products liability case in a rural area of a nearby southern state. They were representing a major US Fortune 50 corporation. During the trial, the lawyers sipped water from bottles with their law firm name on it.

Now, this was 25 years ago when such was not as common as it is today (in fact, bottled water wasn’t as common as today).

The verdict was between 100 and 200 million. The jury said “If [Corporation] can afford a law firm that can afford their own water, then they can afford this verdict.”

Point is, you must be aware of the image you are presenting, and in a small town, that made no sense.

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